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This is a free 12-page briefing based on an Econsultancy Web Analytics roundtable held in June 2007 (registration required).
The document contains the following:
-) An overview of the UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Making the most of web analytics
-) Other analytics best practice tips
-) Research and Measurement
-) Budget and resource allocation
Attendees included representatives from the following companies: Clickstream, Esure, ISSEL, Legal and General, Nedstat, Omniture, Post Office, RBS, Royal Mail, Time Magazine, SCL.
- Web Analytics Briefing July 2007 (505 KB Microsoft Word)