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This is a free 12-page briefing based on an Econsultancy Web Analytics roundtable held in June 2007 (registration required). The document contains the following: -) An overview of the UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Making the most of web analytics
-) Other analytics best practice tips
-) Research and Measurement
-) Budget and resource allocation
Attendees included representatives from the following companies: Clickstream, Esure, ISSEL, Legal and General, Nedstat, Omniture, Post Office, RBS, Royal Mail, Time Magazine, SCL.

Downloads

  • Word Disabled Web Analytics Briefing July 2007 (505 KB Microsoft Word)
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