This is a summary of Econsultancy’s October 2006 roundtable about Web Analytics (free access). The nine-page document contains a write-up of the discussion, an overview of the UK web analytics market, the latest statistics and a list of useful resources. Topics discussed included: barriers to effective use of web analytics, the importance of a customer-centric approach and measurement in the world of Web 2.0. Attendees to this roundtable included experts and practitioners from the following companies: Argos, Keynote, Nedstat, RedEye, RBS and WebTrends.

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