By 2025, it is forecast that 80% of B2B sales interactions between suppliers and buyers will be via digital channels.  With the global B2B ecommerce market forecast to grow to $18.57tn by the end of 2026, huge opportunities exist for companies to digitally serve B2B customers.

Digital transformation of core business operations is now a top priority for companies yet continues to present strategic, tactical and technical challenges. This webinar will draw on key trends and findings from Econsultancy’s forthcoming Digital Transformation in B2B report and insights from Econsultancy’s own research and those shared by interviewees.

The webinar will examine:

  • The growth and acceleration of digital and self-serve.
  • They need to be customer-focused and create journey-based experiences enghanced by digital.
  • How B2B decision-makers are changing and expect personalisation, convenience and digital-first interactions. If technology and experiences do not meet expectations, they are quickly abandoned.
  • Why and how data transformation is one of the foundations of effective digital transformation.
  • The importance of content in driving brand awareness and engagement, and the need to target customers with a long-term lens by investing in brand marketing.
  • Why human transformation is at the core of digital transformation.


This webinar will be hosted by Econsultancy Senior Analyst, Lynette Saunders.

Reports Referenced:

B2B Digital Transformation Best Practice Guide

Digital Transformation: Agility and Innovation Best Practice Guide

Implementing a Customer Experience Strategy Best Practice Guide

Future of Marketing

Customer Journey Mapping Best Practice Guide

Data and the Role of Digital Transformation

Customer Data Platforms Best Practice Guide

Building a Digital Culture

Effective Remote Working Best Practice Guide

The Fundamentals of Modern Marketing Mindset

Ecommerce Trends report

2021 Digital Trends Report

2022 Trends Digital Marketing

Learning from a Crisis report

Thriving in The New Digital Era: Digital Transformation in Manufacturing

Digital Transformation Monthly

Digital Shift

AI, Machine Learning and Predictive Analytics Best Practice Guide

A Marketer’s Guide to Chatbots

A Marketer’s Guide to Augmented Reality