This webinar draws on the findings of Econsultancy’s brand new Best Practice report on Data-driven marketing to bring to life pragmatic ways in which marketers can put data at the heart of strategy and execution. Key topics covered include:

  • With more unpredictable environments and shifting dynamics around data and privacy, how can marketers embed techniques that enable them to drive disproportionate value from data and evidence-based decision-making?
  • Establishing a good basis for value creation from data has never been more important but what are the critical elements of this foundation in terms of technology, governance and procedure and how can marketers establish a data strategy that truly delivers on key business and marketing goals?
  • What are the elements of people, process, strategy and technology that enable teams to optimise resourcing, to learn fast from data, to make workflows truly efficient, and to use data to empower exceptional customer experience?
  • How can marketers best apply machine learning and use continuous optimisation to step-change capability in data-driven marketing?