The Covid-19 pandemic has accelerated the shift to ecommerce with ecommerce sales rapidly growing and surpassing levels not expected until 2025. Total online sales growth in the UK alone rose by 36.6% year-on-year in 2020 – the largest growth seen since 2007.

Brands that traditionally resisted ecommerce have embraced it while others have accelerated their ecommerce programmes. This webinar draws on key trends and insights from Econsultancy’s soon to be published Ecommerce Trends report and Third-party Marketplaces Best Practice Guide to analyse ecommerce trends and examine how companies are responding to ecommerce challenges and opportunities.

This webinar will examine:

  • The evolution in online consumer behavior
  • How retailers are bridging the gap between physical and digital
  • The role of emerging technology in facilitating customer experience
  • Developments in social commerce
  • The impact of ecommerce on the environment


Webinar resources:

Ecommerce Trends report

Ecommerce Quarterly

Social Quarterly

Ecommerce Best Practice Guide

Ecommerce Third-Party Marketplaces for Retailers

Brand Purpose Best Practice Guide

2021 Digital Trends – Retail in Focus

Digital Transformation Monthly

Digital Shift

Customer Journey Mapping Best Practice Guide