Ecommerce Best Practice
In the face of rapidly changing environments, ecommerce strategies and capabilities have continued to evolve as brands and shop owners look to drive new revenue sources and optimise existing ones. This webinar distills the key learnings from Econsultancy’s new Ecommerce Best Practice Guide and covers the key models, challenges and opportunities that determine success in this rapidly developing area. The webinar will cover:
- Ecommerce strategy and operations: establishing the right foundation through technology, structures and workflow.
- Generating demand: putting the shopper at the heart of strategy, optimising and evolving routes to market, and driving traffic.
- Converting demand: creating powerful value propositions, optimising product discovery and conversion using persuasive content and exceptional UX and design.
- Measuring ecommerce: essential measurement frameworks and techniques for driving accountability and results.