Email is a key channel for marketers, opening up direct and personalised lines of communication between brands and their customers. In this webinar, Kath Pay, author of Econsultancy’s Email Marketing Best Practice Guides and CEO of Holistic Email Marketing, outlines why it is such an important channel.

Joined by Econsultancy’s senior analyst Lynette Saunders, they discuss all things email marketing, including ways in which brands can maximise the effectiveness of their email programmes and create campaigns that compel readers to act.

The webinar explores:

  • The email marketing landscape and what’s new that you need to know about.
  • How to improve the quality and deliverability of your email programmes.
  • Best practice advice for email design, creative and persuasive copywriting.
  • How generative AI is supporting email marketers.