Digital retail media has become the subject of much greater focus and interest for marketers, and it remains a rapidly evolving space. This webinar draws on Econsultancy’s new Retail Media Best Practice Guide, capturing the key opportunities and the optimal strategies that marketers and ecommerce practitioners can make the most of in this emerging area.
The webinar covers:
- The retail media landscape: Understanding the marketplace, and the key networks and players.
- Retail media strategy: How to develop a strategy to achieve objectives, and set the team up for success.
- Retail media execution: Understanding key format and measurement options.
- The future of retail media: What does the future hold for this developing area?