Agenda Points:

  • Social commerce strategy: developing a robust strategy to deliver objectives and build momentum, and ensuring that strategies are grounded in consumer understanding, effective channel selection and solid measurement
  • Selling on the key platforms: setting up for success and optimising the opportunity for driving sales on the main social platforms
  • Using influencer marketing in social commerce: understanding the role of influencer marketing through the customer journey, and how to utilise different models to deliver success
  • Emerging models in social commerce: a look at the cutting edge of innovation in the area, and the new opportunities emerging from practices such as live and conversational commerce, social shopping, and in-app checkout