Event Presentations

Webinar: The Context for Digital Transformation

By Econsultancy,

Presentation and webinar recording


In 2014 the world woke up to digital transformation. To help support and guide digital leaders through the overwhelmingly complex process of change, Econsultancy produced a series of reports that focused on the common issues, themes and challenges that senior leaders told us were most important to them and their digital transformation journey. 

This webinar, led by consultant and author, Neil Perkin, reviews the key insights from the research and look at some of the important issues digital leaders will face in 2015. 

The reports covered in the webinar include:

Organisational Structures and Resourcing 

Insourcing vs Outsourcing

Securing Board Buy-in

Agility and Innovation

Skills of the Modern Marketer

Watch the webinar recording

Digital Transformation

Digital transformation is a journey that's different for every organisation. To enable delivery of your digital vision (or help you shape that vision) we’ve designed a comprehensive approach to tackle your transformation.

Covering everything from strategic operational issues, down to specific marketing functions, we will work with you to achieve digital excellence.

Talk to us about an initial, no-cost consultation.

Contact our Digital Transformation Team on transformation@econsultancy.com or call

  • EMEA: +44 (0)20 7269 1450
  • APAC: +65 6809 2088
  • Americas: +1 212 971-0630

Contributing Authors


Neil Perkin

More reports from Neil Perkin

Neil Perkin is a renowned blogger, writer and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.

Neil is a consultant with Econsultancy, a regular keynote speaker across Europe on content strategy, emerging media, digital marketing innovation and social technologies, and writes regularly for BrandRepublic, FutureLab, Marketing Week and The Marketing Society among others. He has been named by BIMA as one of the most influential people in the UK digital sector for two years in a row.

Neil curates the quarterly series of Firestarters thought leadership events on behalf of Google, and has worked with market-leading global businesses including Warner Bros, HBOS, YouTube, Marks & Spencer, Leo Burnett and Disney, and is an associate of The Futures Agency, a collaboration of some of the world’s leading media thinkers and futurists.

He has over 20 years media owner experience and was latterly the Director of Marketing, Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity he ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.