The research based on a global survey of over 220 senior leaders at B2B companies spanning a range of industries, explores the extent to which B2B organizations address the challenge of improving the customer experience and how well equipped they are for the omnichannel future.
This webinar highlights the research report’s key finding, recent trends, and best practice, followed by a 15minute Q&A session with Jeff Rajeck, Research Analyst APAC at Econsultancy and Nicholas Kontopoulos, Global VP of Fast Growth Markets Marketing at SAP Hybris.
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Key points covered in this session:
- CX obstacles overview
- Survey respondents
- CX obstacles in detail
- Resolving the tensions