User Experience is the ‘secret sauce’ that differentiates bad products from good, reduces churn, builds loyal customer relationships – and makes those customers fall in love with your brand.

That’s the idea… but the day-to-day work of UX practitioner is equal parts UX theory and organisational diplomacy. This webinar aims to discuss the updated best practice guide and impart some findings from this latest update.

Agenda points:

  • The state of UX as a discipline
  • The business case for UX
  • UX principles
  • Diagnosing UX problems – heuristic
  • Review and user research