Trends & Innovation

Webinar: What do brands want from their agencies?

By Stefan Tornquist,

About the webinar

Hosted by Econsultancy's VP of Research for the US, Stefan Tornquist, and Loren MacDonald, Marketing Evangelist for IBM Watson, the webinar covered findings from our Partners in Transformation: What brand marketers need from agencies report.

  • Customer experience - where do brands see their agencies adding value in CX management?
  • Agencies and technology - is there a role for agencies in sourcing, managing and benefiting from advanced marketing technology?
  • The changing relationship - how do brands view their agency relationships today?
  • Brand leaders versus the mainstream - how are the most successful and forward-looking companies thinking about their agency relationships and how does that differ from the mainstream?

 Watch the webinar recording

Contributing Authors

Stefan Tornquist

Vice President, Research, Econsultancy

More reports from Stefan Tornquist

Stefan Tornquist is the vice president of research for Econsultancy in New York. His team covers a wide range of digital marketing topics from tactical best practices to strategic transformation. Stefan’s research and commentary have been featured in The Wall Street Journal, Business Week and AdAge, as well as virtually every trade press outlet.