The Website Personalisation Buyer’s Guide is an invaluable resource for anyone who wants to build an understanding of this rapidly developing marketing discipline, including advertisers, agencies, publishers and industry analysts. This report, which has a global focus, looks at the market trends within this sector, with profiles of 22 leading vendors as well as advice for buyers looking for a website personalisation provider.

The guide also includes insight from experts within the website personalisation industry.


The report starts with an introduction to the different forms of website personalisation, followed by a look at the recent trends in the industry, as well as an assessment of its strengths, weaknesses, opportunities and threats (SWOT).

Trends covered in this guide include:

  • The need for a data layer
  • Omnichannel personalisation: beyond the website
  • The balance between experience and privacy
  • Testing: the cornerstone of personalisation
  • One vendor or many?

Who is this guide aimed at?

The guide is primarily aimed at organisations looking for a website personalisation provider, or are reviewing the capabilities of their current provider. The report is also relevant to anyone interested in understanding the current state of the marketplace. The content of this guide is relevant globally.