Supplier Selection

Website Personalisation Buyer's Guide

By Econsultancy,


Analyst: Amy Rodgers, Econsultancy


Structure: Market definition, trends, SWOT analysis, tips and pitfalls, supplier profiles

About this guide

The Website Personalization Buyer's Guide is an invaluable resource for anyone who wants to build an understanding of this rapidly developing marketing discipline, including advertisers, agencies, publishers and industry analysts. This report, which has a global focus, looks at the market trends within this sector, with profiles of 22 leading vendors as well as advice for buyers looking for a website personalization provider.

The guide also includes insight from experts within the website personalization industry.


The report starts with an introduction to the different forms of website personalization, followed by a look at the recent trends in the industry, as well as an assessment of its strengths, weaknesses, opportunities and threats (SWOT).

Trends covered in this guide include:

•The need for a data layer

•Omnichannel personalization: beyond the website

•The balance between experience and privacy

•Testing: the cornerstone of personalization

•One vendor or many?

Who is this guide aimed at?

The guide is primarily aimed at organizations looking for a website personalization provider, or are reviewing the capabilities of their current provider. The report is also relevant to anyone interested in understanding the current state of the marketplace. The content of this guide is relevant globally.

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.

Contributing Authors

Table of contents

1. Introduction

  • About Econsultancy

2. Executive Summary

3. The Market

4. Strengths, Weaknesses, Opportunities and Threats (SWOT)

5. Costs and Pricing Models

6. Tips and Pitfalls

7. Market Positioning Charts

8. Supplier Marketplace and Profiles


  • Pdf SAMPLE: Website Personalisation Buyers Guide (818 KB PDF)
  • Pdf Disabled Website Personalisation Buyers Guide (1.58 MB PDF)

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