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Each year, Econsultancy holds a 1 day event titled "What's New in Online Marketing" to help online marketing professionals learn about the most important emerging trends, technologies and services for internet marketing. We get inside the minds of expert practitioners and leading thinkers to find out what needs to be in your development plans if you're to be among the best. The 2006 event focused on the following topics: "Web 2.0" – we've heard the buzz but what's of real business importance here? What real implications are there for your online marketing and e-commerce? What case studies are out there proving the ROI of investing in this area? Is it working for Amazon...? Search Marketing – we know it's big and important but what's the latest in paid and organic search? What's MSN's AdCenter like? What about pay per call? And how about organic search – what changes do we need to plan for there? Online PR – should we be blogging? How powerful is online PR for marketing and sales as well as reputation management? What about RSS feeds, blogvertising, online press release distribution...? Below are the presentations from Econsultancy's "What's New in Online Marketing" event on 7June 2006. You can download all the presentations as a ZIP file of each one individually. Note: Amazon's presentation "Web 2.0 - in practice at Amazon" by Colleen Aubrey is unavailable to download direct via Econsultancy. Please contact us for more information.

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