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This 13 page white paper is refreshingly simple and to the point. A no-nonsense, practical guide to the realities of what makes websites work, or not as the case may be. Avoiding consultant-speak, Dr Carragher of Trinomics address the fundamentals of business value, content, graphics and navigation. It all seems so obvious when put this way… The contents are as follows:
- Inform, Interact and Extract
- The Lifetime Value of a Customer
- The Attention Deficit Society
- Content is Still King
- Graphics. From Good to Great to God-Awful
- Toto, where the hell are we?
- Why Websites Don't Work: What goes wrong and how to put it right (193 KB PDF)