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Influencing the influencers - how can you the harness the value of social media and your network online? Antony Mayfield, Head of Content & Media, Spannerworks Heading the Content & Media division at Spannerworks, Antony's background is brand communications consultancy. His focus in recent years has been on the impact of the social media revolution on marketing and media. Antony joined Spannerworks from Bell Pottinger Group, where he was a director at its technology specialist arm, Harvard, providing consultancy to clients including PlayStation, Vodafone and Fujitsu Services. He writes regularly on the subject for industry media, the Spannerworks SearchSense blog and his personal blog Open, which has been named one of the top 100 blogs in the UK. Get more presentations from What's New in Online Marketing 2007...