Econsultancy’s Best Practice Guides are extensive how-to reports authored by and featuring industry specialists from brands, agencies and technology companies.
Econsultancy’s Trends Reports are based on in-depth surveys of senior marketers and digital professionals, and cover topics from customer experience to digital transformation.
Quick Guides offer condensed versions of our Best Practice Guides for marketers short on time.
Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report covers the art of good email design, looking at the principles that govern effective layout and the technical considerations that underpin a good customer experience.
Part of Econsultancy’s Email Marketing Best Practice Guide bundle, this report looks at persuasive copywriting techniques for emails that compel readers to open, click and convert.
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at setting goals, choosing metrics and measuring performance. It also shows brands how to align their email marketing programmes with broader business objectives, and how to create effective performance reports.
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at how brands can develop an effective communications strategy that delivers ‘helpful email marketing’ to the customer while supporting business goals.
