We love a good example of responsive design here at Econsultancy and judging by our traffic stats so does everyone else.

Our techies are currently squirreling away behind the scenes creating our own beautiful responsive site, but until that’s ready to be revealed here is a roundup of some of the finest examples we saw during 2013.

I should point out that some of these sites may have been launched prior to 2013, however I’ve taken the examples from posts that we published in the past 12 months.

And for more information on this topic, check out our blog posts detailing why responsive design is so important and highlighting brands that have achieved an increase in conversions after adopting the technology.

Visit London

Transport for London

Read Ben Davis’ write up of TfL’s new responsive site to find out more about the process behind the redesign.


Econsultancy’s head of social Matt Owen was quite damning when he reviewed EE’s new site last year, however I happen to quite like it.


Ordinarily luxury brands tend to struggle with creating a decent online shopping experience, but thankfully Mulberry bucked the trend when it launched its new responsive site last summer.


Mitsubishi Motors Australia

Gatwick Airport

Another example from the transport industry. Ben Davis also reviewed this site and happens to find it quite sexy.



Capital One


Gadgets and gifts e-tailer Firebox jumped aboard the responsive design train last year. Read our interview with creative director Aaron Buckley to find out what the process entailed.


Kershaw knives


Shortly after launching its responsive site last year shoe retailer Cloggs saw a 30% increase in mobile conversions.

My esteemed colleague Ben Davis ran his beady eye over it, this time in the form of a screenshot mega gallery.




Nixon is one of the sites that was possibly launched prior to 2013, however we featured it last year as a case study in how to design an excellent responsive site.




Last year children’s clothing manufacturer Carter’s topped a Search Agency report that looked at the mobile readiness of the top 100 US retailers.

Econsultancy’s own Christopher Ratcliff took the site for a test run to see if he agreed with the report’s findings.

Macdonald Hotels


Currently only the article pages are fully responsive on Wired.co.uk, though certain elements of the homepage also change depending on the screen size.


Wythe Hotel


Travel Oregon

The visuals on this site are brilliant…

Old Spitalfields Market

Oxford Dictionaries

It may be a 120-year-old brand, but Oxford Dictionaries is right up to date with web design trends.


Global News


Visit Stockholm

I Travel York

Our Festival of Marketing event in November is a two day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Tesco, Barclays, FT.com and more.