Domino’s

Asos

Expedia Cruise Ships

Expedia

Expedia has cleverly inserted this app store banner to the top of its email when viewed on a smartphone.

Although it can’t target Apple or Android users specifically with this technique, I still think it’s very effective as most subscribers will be using Apple or Android phones anyway. 

Harvey Norman

Joy the store

Map My Run

Mr Porter

Mulberry

Playstation

Maybe this is to do with the release of the Playstation 4 but this email has four different variations of its header!