Expedia Cruise Ships
Expedia has cleverly inserted this app store banner to the top of its email when viewed on a smartphone.
Although it can’t target Apple or Android users specifically with this technique, I still think it’s very effective as most subscribers will be using Apple or Android phones anyway.
Joy the store
Map My Run
Maybe this is to do with the release of the Playstation 4 but this email has four different variations of its header!