The SVP Client Strategy & Development at retail media platform CitrusAd gave his thoughts on the question of in-housing versus outsourcing for major retailers developing their own media programmes.
Retail media is now a core function at the big players like Walmart, but how can smaller retailers compete in a fragmented retail media landscape? We ask Mark Williamson from retail media platform CitrusAd.
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
From retail media to data partnerships and ‘clean rooms’, FMCG brands have many opportunities to take advantage of second-party data to better target customer or prove the effectiveness of their marketing.
What does digital media look like in the second half of 2022? We talk to some experts about media budgets, CPCs, CTV, first-party data, and retail media.
PepsiCo Europe Director of Digital Product and Experience Mia Sorgi discusses her role, including experience design across digital touchpoints, innovation in digital ordering and trends such as retail media and Just Walk Out.
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
