Retail Media

Econsultancy’s latest articles, reports and webinars on retail media networks.

Econsultancy's Sarah Howson explains retail media.

Take a deep dive into retail media with Econsultancy’s new learning plan, ‘Optimising the Retail Media Opportunity’

Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix.

Read More

Retail Media Best Practice Guide

 ‌ Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.

Read More

This webinar draws on Econsultancy’s new Retail Media Best Practice Guide, capturing the key opportunities and the optimal strategies that marketers and ecommerce practitioners can make the most of in this emerging area.

The webinar covers:

  • The retail media landscape
  • Retail media strategy
  • Retail media execution
  • The future of retail media

Webinar: Retail Media

Members can access the webinar here. Non-members can register below.

Register to watch now

Latest articles

A diagram illustrating the growth of retail media

What is retail media and what is driving its growth?

The retail media market has come a long way since Amazon first launched its network in 2012. Since those early days, a broad range of retailers and other businesses have established their own retail media networks, from Walmart to Kroger, Tesco, Best Buy, Instacart and even Marriott. This has catalysed growth which is set to […]

app showing grocery

Retail media: Walled garden or integrated channel? We ask the experts

We recently spoke to some media experts about measurement in retail media. We’ve been talking to them again this week, about the nature of retail media networks – are they walled gardens? Or do new partnerships and integrations make retail media an integrated part of wider campaigns? How to achieve scale and efficiency is a […]

on demand tv streaming

The changing CTV landscape

This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership.

presenter on screen discussing retail media

Take a deep dive into retail media with Econsultancy’s new learning plan, ‘Optimising the Retail Media Opportunity’

Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]

Digital Shift on retail media

Digital Transformation Monthly: The Rise of Retail Media Networks

This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.

Read More

Explore More