Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones…
Then and Now
Then: Facebook had more than 350 million active users on global basis.
Now: It’s anticipated that Facebook will announce that it has officially reached 500 million active users later this month
Then: At least 175 million users log into Facebook every 24 hours, based upon the claims that 50% of active users log into the site each day.
Now: Although Facebook currently continues to cite the 50% benchmark, based upon the upcoming half-billion announcement, this means around 250 million people use the site on a daily basis.
Then: Twitter has 75 million user accounts, but only around 15 million are active users on a regular basis.
Now: At the recent Conversational Media Summit, the microblogging service claimed to now have 190 million users.
Then: LinkedIn has 50 million members worldwide.
Now: The site has grown by around 40%, now with over 70 million users.
Then: Wikipedia has in excess of 14 million articles
Now: In six months, another million individual pieces of content have been created. There are now more than 15 million articles on the site, with roughly a fifth of them written in English.
Then: More than 65 million users access Facebook through mobile-based devices.
Now: Mobile access has exploded. There are now more than 100 million active users currently accessing the site through mobile technology.
Then: There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
Now: Facebook now cites that more than 25 billion pieces of content are shared each month. That’s over 5.5 billion each week.
Then: There are 11 million LinkedIn users across Europe.
Now: This has grown considerably. There are now 15 million LinkedIn users on the European continent.
Then: The average number of tweets per day was over 27.3 million.
Now: Twitter are now claiming that their users generate 65 million Tweets a day
New mind-blowing statistics
I also decided to take a look at the latest figures floating around the internet. The data I found is extremely impressive:
A new member joins LinkedIn approximately every second.
There are four million UK LinkedIn members
There were more than a billion people-searches through the site last year
Executives from all Fortune 500 companies are LinkedIn members
25% of FTSE 100 companies hire through LinkedIn
50% of Fortune 100 companies hire through LinkedIn
Over half a million LinkedIn groups exist
People spend over 500 billion minutes per month on Facebook
The average user is connected to 60 pages, groups and events
Every month, more than 70% of Facebook users engage with Platform applications
More than 550,000 active applications are currently on Facebook Platform
More than one million websites have integrated with the platform and over 150 million people engage with Facebook on external websites each month
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
There are more than two billion views on YouTube each day
24 hours-worth of video content is uploaded every minute
46 years-worth of YouTube content is watched each day on Facebook
The average user spends a quarter of an hour each day on the site
70% of YouTube’s traffic comes from outside the USA
The site is monetising more than a billion video views each month
94 of AdAge’s 100 top advertisers have executed YouTube campaigns
The number of advertisers running display ads across YouTube has increased by around 1,000% in the last year
75% of Twitter traffic is generated from outside of twitter.com
A quarter of Twitter users have no followers
65% of the world’s top 100 companies have a twitter account
Twitter’s search engine gets more than 600 million queries a day. Monthly, this is proportionately more than Bing and Yahoo.
There are more than 70,000 applications currently using Twitters API
[Photo credit to linda nackley]