Rose Keen

About Rose Keen

Senior Analyst

Rose Keen is a Senior Analyst and author at Econsultancy, where she helps deliver industry-leading research for the digital marketing industry.

With over 10 years of media and business strategy experience, she has worked across a wide range of industries from automotive and consumer electronics to food and fashion. Her particular interest is the intersection between consumer behaviour, cultural shifts and technology.

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Ecommerce Quarterly: Q1 2024

A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the peak season results, AI updates, cross-border retail and the latest strategies for combating the cost of returns.

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Ecommerce Quarterly: Q4 2023

A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes early results from peak season, the latest developments in GenAI and the growing focus on sustainability in ecommerce.

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Ecommerce Quarterly: Q3 2023

A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the growth of marketplaces, AI advancements and Alibaba’s cross-border expansion into Spain.

The Future of Marketing

Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.

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Ecommerce Quarterly: Q2 2023

A curation of the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes growth and innovation in retail media, B2B brands adopting B2C strategies and cross-border commerce between France and China.

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Ecommerce Quarterly: Q1 2023

A guide to the latest trends, developments and statistics in ecommerce, including the rise of store-based delivery options, cross-border commerce growth and the green packaging boom, providing a snapshot of what is happening right now in ecommerce.

Quick Guide to Hiring for In-Demand Skills

With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.

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Ecommerce Quarterly: Q4 2022

A guide to the latest trends, developments and statistics in ecommerce, including new retail media partnerships, q-commerce consolidations and India’s ecommerce initiatives, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.