Rose Keen

About Rose Keen

Rose Keen is an author and research manager at Econsultancy, where she helps deliver industry-leading research for the digital marketing industry.

With over 10 years of media and business strategy experience, she has worked across a wide range of industries from automotive and consumer electronics to food and fashion. Her particular interest is the intersection between consumer behaviour, cultural shifts and technology.

Future of Marketing Webinar

A webinar featuring unmissable insights from Econsultancy’s new research into what marketers see as the key opportunities and challenges over the next two years, compiled from a survey of marketing professionals and interviews with industry experts.

Learning from a Crisis Best Practice Guide

A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.

Modern Marketing Job Descriptions

This guide covers the challenges specific to hiring for the skillsets required by modern marketing teams in the digital age. It looks at how to use job descriptions as a marketing tool, overcoming the skills gap, building diversity and inclusion into the hiring process, and more.