Samuel Brealey

About Samuel Brealey

Samuel Brealey is a marketing consultant working with SMEs and start ups

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Digitally Native Vertical Brands: direct to consumer heaven or overhyped?

There is currently a wave of hype within the marketing and startup world around Digitally Native Vertical Brands (DNVBs): brands that start and build themselves online. They offer products to niche audiences, focusing on rapid delivery, and many offer high levels of customisability. Truly the latest threat to established brands – or is it?

finance

Marketers, it’s time to grow up and talk to Finance

“Finance, strange ghastly people who float into the office and slam the brakes on our marketing plans. They are ‘The Man’ and they are always keeping us down. They refuse to see the value in what we do. Cutting budgets and demanding the same results with less money.”