Customer expectations regarding response time, personalisation and purchasing options are rising, as B2C experiences increasingly become the norm in the B2B orbit. Given that bespoke engagement nurtures relationships, boosts loyalty and grows your brand, how do you deliver the digital experiences that your customers really want? To learn more, watch this session from the SAP […]
Retail trends with impact: What good looks like in smarter logistics and store digitalisation
In this on-demand talk from the SAP Together Works Summit, part of Econsultancy Live, Maria Morais, Business Development and Strategy Director at SAP, gives examples of what good looks like in store digitalisation, smarter logistics, fulfilment, inventory management and how the precise alignment between supply and demand is crucial to the circular economy transformation.
Empathy and flexibility: The future of online retail
The learning curve in ecommerce is set to continue in 2022. New customers, new competition and new technology abound, with pandemic uncertainty still front of mind.
Watch on demandWatch all the speaker sessions from the Together Works Summit, covering topics such as B2B, D2C, data management and retail trends.
What does ‘commerce everywhere’ means for the relationship between commerce and marketing? How can reviewing commerce platforms along with martech reduce time-to-value? And how can brands knit together backend and frontend to drive lifetime value? To find out more, watch this session from the SAP Together Works Summit, part of Econsultancy Live, featuring SAP’s Payal […]
The increase in complexity of sales channels and the rise of consumer expectations represent a challenge for Consumer Products manufacturers to deliver meaningful consumer experiences that drive brand preference and sales. During this watch-on-demand session from the SAP Together Works Summit at Econsultancy Live, Javier Flores, CX Advisor at SAP, discusses the different B2B & […]
The rapid and wholesale adoption of ecommerce has significantly altered the way that B2B buyers and sellers interact, bringing both challenge and opportunity.
D2C models allow for product innovation and closer relationships with consumers. But CPG brands need to get their value propositions right and connect front- and back-end technology.
Why investment in customer data management is booming in an omnichannel world
With the Covid-19 pandemic leading to greater digitisation in many industries, there are now more brand touchpoints than ever before, and consumer behaviour is increasingly fractured as a result.
At the same time, the digital advertising landscape is changing as third-party cookies are phased out by privacy-focused big tech. Altogether, it now seems an even more daunting task to unify datasets, create a single customer view and, in turn, deliver the personalised experiences that consumers have come to expect.
So, how are marketers investing in customer data management?
Not a moment to lose: Taking control of consumer data with a CDP
Consumer Products companies have long relied on agency and media partners, without owning consumer data themselves. They must take swift and decisive action to build their own consumer databases, or risk losing the ability to target consumers altogether.
This session from the SAP Together Works Summit at Econsultancy Live is available to watch on demand, and explores how, with customer data platforms, Consumer Products companies can regain control of the consumer relationship to deliver relevant and personalised experiences.