This course offers a comprehensive overview of marketing analytics through one of its fundamental concepts, digital marketing metrics.

  • 21 February 2019
    2 hours, 30 minutes
    Singapore
    • $80.00 excl. GST
    None of these dates work for you? Suggest another date & time

    Description

    This course offers a comprehensive overview of marketing analytics through one of its fundamental concepts, digital marketing metrics.

    Programme

    Most marketers are now expected to support their decisions with data and so digital marketing analytics has become a must-have skill.

    Marketing analytics is a vast topic, though, and so it can be difficult for those just starting out to know where to begin.

    This course helps by offering a comprehensive overview of marketing analytics through one of its fundamental concepts, digital marketing metrics.

    You will:

    • Understanding how marketing technology systems collect user data
    • Discussing how to map marketing data to the four core digital marketing metrics
    • Equipping students with the skills necessary to determine marketing channel performance using digital marketing metrics
    • Providing hands-on exercises to reinforce learnings throughout the course

    This course is ideal for anyone who is tasked with analyzing marketing performance or who wants to learn the fundamentals of digital marketing analytics.

    Done in collaboration with NTUC U Associate

    Course Fee: S$80 per participant (GST is applicable)

    Exclusive $10 Discount for NTUC Members / Econsultancy's Paid Subscribers

    (kindly email apac@econsultancy.com with your Full Name & NRIC for your exclusive promo code)

    Trainer

    jeff-rajeck

    Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).

    For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

    Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

    Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters.

    Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore).

    Jeff is also a proud father of 3 and enjoys spending time with family - as well as the rare moments of peace and quiet.