This course offers a comprehensive overview of marketing analytics through one of its fundamental concepts, digital marketing metrics.
26 April 20192 hours, 30 minutes
- $80.00 excl. GST
3 July 20192 hours, 30 minutes
- $80.00 excl. GST
Most marketers are now expected to support their decisions with data and so digital marketing analysis has become a must-have skill.
Marketing analytics is a vast topic, though, and so it can be difficult for those just starting out to know where to begin.
This course helps by offering a comprehensive overview of marketing analytics through one of its fundamentals concepts, digital marketing metrics.
- Understanding how marketing technology systems collect user data
- Discussing how to map marketing data to the four core digital marketing metrics
- Equipping students with the skills necessary to determine marketing channels performance using digital marketing metrics
- Providing hands on exercises to reinforce learnings throughout the course
This course is ideal for anyone who is tasked with analysing marketing performance or who wants to learn the fundamentals of digital marketing metrics.
As this is a hands-on course, participants will need to bring their laptops.
Done in collaboration with NTUC U Associate
S$80 per participant (exclu. GST)
Exclusive $10 discount for NTUC Members or Econsultancy Paid Subscribers
(kindly email email@example.com with your Full Name & NRIC/FIN for your exclusive promo code)
NTUC Members can claim up to 50% of course fees through UTAP. More information can be found here.
Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).
For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.
Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.
Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters.
Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore).
Jeff is also a proud father of 3 and enjoys spending time with family - as well as the rare moments of peace and quiet.