This course helps by providing step-by step instructions on how to write compelling headlines and calls-to-action which drive conversions.
3 May 20192 hours, 30 minutes
- $80.00 excl. GST
17 July 20192 hours, 30 minutes
- $80.00 excl. GST
Marketers spend much of their careers writing articles and blog post for their companies. Yet they are often disappointed by the poor performance of their work.
The problem is typically not with the copy, but that the writer doesn’t spend enough time on the most important parts of their posts, headlines and calls-to-action.
This course helps by providing step-by-step instructions on how to write compelling headlines and calls-to-action (CTAs) which drive conversions.
- Understanding the psychology behind successful headlines
- Writing headlines which drive interest, engagement and shares
- Adapting content which delivers on a headline’s promise
- Finishing persuasive copy with a powerful call-to-action
This course is ideal for marketers or other people who are responsible for content marketing or writing copy for their organisations.
As this is a hands-on course, participants will need to bring their laptops.
Done in collaboration with NTUC U Associate
S$80 per participant (exclu. GST)
Exclusive $10 discount for NTUC Members or Econsultancy Paid Subscribers
(kindly email email@example.com with your Full Name & NRIC/FIN for your exclusive promo code)
NTUC Members can claim up to 50% of course fees through UTAP. More information can be found here.
Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).
For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.
Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.
Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters.
Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore).
Jeff is also a proud father of 3 and enjoys spending time with family - as well as the rare moments of peace and quiet.