Learn the key components of a marketing plan and get a checklist and step-by-step instructions on how to develop one

  • 12 March 2019
    2 hours, 30 minutes
    Singapore
    • $80.00 excl. GST
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    Description

    Learn the key components of a marketing plan and get a checklist and step-by-step instructions on how to develop one.

    Trainer

    jeff-rajeck

    Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).

    For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

    Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

    Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters.

    Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore).

    Jeff is also a proud father of 3 and enjoys spending time with family - as well as the rare moments of peace and quiet.

    Programme

    The business world is constantly changing, and so marketers need to regularly update their marketing strategies too. To communicate changes to the wider organisation, though, marketers need to write a strategic marketing plan, a task many find difficult.

    Whether it’s getting started, knowing what to include or being confident that their plan is complete, marketers are often anxious about the planning process.

    This course will help those tasked with marketing planning by talking through the key components of a marketing plan and providing a checklist and step-by-step instructions on how to develop one.

    You will:

    • Understanding the strategic marketing planning process
    • Reviewing the essential components of a marketing plan
    • Presenting a new marketing strategy to the business

    This course is for anyone – marketers, business leaders or company owners – who would like to understand the strategic marketing planning process and what needs to be included in a marketing plan.

    Done in collaboration with NTUC U Associate

    Course Fee: S$80 per participant (GST is applicable)

    Exclusive $10 Discount for NTUC Members / Econsultancy's Paid Subscribers

    (kindly email apac@econsultancy.com with your Full Name & NRIC for your exclusive promo code)