The millennial generation today represents the world’s most powerful group of consumers. It is critical, therefore, that digital marketers embrace the tastes and preferences, and content consumption habits of this generation.

  • 14 February 2019
    1 hour, 30 minutes
    London
    • Free
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    Description

    Our upcoming research report, ‘What consumers really think about influencer marketing’ stems from a survey of consumers aged 18-34 years, is aimed at helping marketers tap into the areas of influence that really matter to this group of customers and ensure this sits at the heart of all influencer marketing programmes.

    Join us to discuss:

    • Your current/planned influencer marketing strategy
    • Where influencer marketing should sit within the business – social, PR, digital, etc?
    • How you monitor your consumer preferences and consumption habits and how that translates into your marketing strategy
    • What consumers really think about influencer marketing and how marketers can be better placed to respond

    Programme

    Held at Etc Venues, Bishopsgate Court, Liverpool Street, timings for this session are: 

    09:30 - 10:00 Registration, Tea/Coffee & Breakfast Pastries  

    10:00 - 11:30 Roundtable discussion (90 mins) facilitated by Econsultancy and Influencer Intelligence

    Who Should Attend?

    Exclusively available for Advanced Econsultancy and Influencer Intelligence subscribers, these Roundtable sessions are best suited to those in senior positions. We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all. 

    We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, productive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

    To find out more, please call the subscriptions team on 0207 970 4322 or email us on roundtables@econsultancy.com