Programmatic advertising continues to transform the advertising space with new developments in advertising technology. Marketers are invited to discuss the role of programmatic as part of an integrated approach to marketing.
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Suggested discussion topics include:
This roundtable will provide participants the chance to identify and discuss the current opportunities and challenges in this area. Suggested discussion topics include:
- Managing programmatic in house
- Managing brand safety and addressing challenges with ad fraud
- Collecting, managing and utilising audience data
- New channels and creativity in programmatic: the rise of programmatic TV and programmatic digital audio
Held at Etc Venues, Tenter House, Moorgate, timings for this session are:
14:00 - 14:30 Registration, Tea/Coffee & Snacks
14:30 - 16:00 Roundtable discussion (90 mins) facilitated by Econsultancy
Who Should Attend?
Exclusively available for Advanced Econsultancy subscribers, these Roundtable sessions are best suited to those in senior positions. We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all.
We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, productive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.
To find out more, please call the subscriptions team on 0207 970 4322 or email us on firstname.lastname@example.org