Companies that create personalised experiences are seeing revenue increase two to three times faster than those that do not. Predictions are that by 2020, smart personalisation engines used to recognise customer intent will enable digital businesses to increase their profits up to 15%. Marketers are invited to discuss progress around personalisation within their organisation and share their experiences and challenges.

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      Description

      Discussion points include:

      • What is driving a focus on personalisation and what does 2019 hold for developing this further?
      • What are some of the challenges companies are still facing and how can these be overcome?
      • Key considerations for developing a personalisation strategy.
      • Strategies and tactics which are working well in delivering more personalised experiences?

      Programme

      Held at Etc Venues, Tenter House, Moorgate, timings for this session are: 

      12:00 - 12:30 Registration and welcome tea/coffee and Lunch

      12:30 - 14:00 Roundtable discussion (90 mins) facilitated by Econsultancy

      Who Should Attend?

      Exclusively available for Advanced Econsultancy subscribers, these Roundtable sessions are best suited to those in senior positions. We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all. 

      We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, productive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

      To find out more, please call the subscriptions team on 0207 970 4322 or email us on roundtables@econsultancy.com