Marketing as a profession is seemingly in flux due to the pace of technological change, the requirement to learn new skills and ways of working and the convergence of traditional and digital marketing disciplines. There are also challenges around communicating the value of marketing activities to executive colleagues. With these issues in mind, we invite you to participate in our roundtable to identify and discuss issues around modern marketing career management, and how to overcome these.

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      Description

      Discussion points include:

      • Approaches to learning and development
      • How to deal with change
      • How to develop career pathways
      • Pursuing generalist versus specialist careers 
      • Considering diversity

      You may also be interested in some of our related resources:

      Who Should Attend?

      Exclusively available for Advanced Econsultancy subscribers, these Roundtable sessions are best suited to those in senior positions. We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all. 

      We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, productive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

      To find out more, please call the subscriptions team on 0207 970 4322 or email us on roundtables@econsultancy.com

      Programme

      Held at Etc Venues, Tenter House, Moorgate, timings for this session are: 

      09:30 - 10:00 Registration, Tea/Coffee & Breakfast Pastries  

      10:00 - 11:30 Roundtable discussion (90 mins) facilitated by Econsultancy