Learn how to set up and implement your ad campaign with Google pay per click ads, using relevant case studies and hands on practice.

  • 15 November 2019
    2 hours, 30 minutes
    Singapore
    • $80.00 excl. GST
  • 13 December 2019
    2 hours, 30 minutes
    Singapore
    • $80.00 excl. GST
    None of these dates work for you? Suggest another date & time

    Description

    Learn how to reach your customers while they are searching for products and services online with this introduction to Google pay per click ads. We will give you an overview of this sophisticated advertising platform and show you how Google ranks your ads on the search engine results page based on bids and quality score.

    We will walk you through how to set up an ad campaign, including selecting keywords, writing effective ad copy, and optimizing your ad groups. The course will include tips on how to get started, and we will use case studies and hands on practice during the session.

    As this is a hands-on course, participants will need to bring their laptops. 

    Done in collaboration with NTUC U Associate

    COURSE FEE

    • S$80 per participant (exclu. GST)
    • Exclusive $10 discount for NTUC Members or Econsultancy Paid Subscribers (kindly email apac@econsultancy.com with your Full Name & NRIC/FIN for your exclusive promo code)

    NTUC Members can claim up to 50% of course fees through UTAP. More information can be found here

    Econsultancy courses in APAC are delivered in partnership with ClickAcademy Asia. 

    Click here for ClickAcademy Asia's Refund Policy. 

    Trainer

    Elizabeth worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers.

    Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia.

    Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.