Learn how to set up your Lazada account, using relevant case studies and hands on practice.

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      Wondering how to list your item on Lazada but not sure where to start? Join us for this 2.5 hour course to get started as a seller on the Lazada Singapore e-Marketplace through an interactive session and short guided practice.

      You will:

      • Quick overview of digital commerce
        • Trends in digital commerce
        • What is eCommerce?
        • Types & examples of eCommerce in Singapore
      • The 5 “W”s & 1 “H” of selling online
        • Why sell online?
        • What products do you sell?
        • Who are your customers?
        • Where to sell?
        • When is the best time to sell?
        • How to sell?
      • Practical Session
        • Hands on session to create your Lazada Seller Account
        • Signing on & navigating in Lazada Selling Center
        • Listing your first product and managing your first order
        • Getting help & support from Lazada
        • Continue your education on Lazada University

      This course is ideal for those new to digital commerce and who are looking to get a quick start to selling their first item(s) on the Lazada Singapore platform.

      As this is a hands-on course, participants will need to bring their laptops. 

      Done in collaboration with NTUC U Associate


      • S$80 per participant (exclu. GST)
      • Exclusive $10 discount for NTUC Members or Econsultancy Paid Subscribers (kindly email apac@econsultancy.com with your Full Name & NRIC/FIN for your exclusive promo code)

      NTUC Members can claim up to 50% of course fees through UTAP. More information can be found here

      Econsultancy courses in APAC are delivered in partnership with ClickAcademy Asia. 

      Click here for ClickAcademy Asia's Refund Policy. 


      Buck Seng graduated from the National University of Singapore with a Bachelor of Science degree and holds a post-graduate diploma in Systems Analysis from the Institute of Systems Science, and is currently a business and digital adviser, consultant and coach. He is a certified Digital Adviser and Adjunct Lecturer with Singapore Institute of Retail Study, Nanyang Polytechnic and was trained for eCommerce on Taobao by Alibaba Taobao University. Having last served as a Digital Adviser for Amici Enterprise Pte Ltd - an automotive parts & accessories distributor in Southeast Asia, Buck Seng set up and expanded Amici’s eCommerce business in Singapore, Malaysia, Thailand, Vietnam, Myanmar and Cambodia. He developed and grew the online businesses in Lazada SG, Qoo10 SG, Shopee SG, Amazon (US & Canada), shop.com.mm (Myanmar) and Khmer24.com (Cambodia). Working with Amici’s key principals, he also launched & managed two Official Stores for Philips Automotive (one in Qoo10 SG and the other in Shopee SG), as well as the Official Store for Blaupunkt (in Qoo10 SG).

      Prior to this, Buck Seng was an IT and professional services industry professional with over 22 years experience helping customer organizations leverage technologies to spur  business growth and overcome competitive challenges. He held business management, business development, market research and consulting roles with Hewlett-Packard, IBM, QlikTech and International Data Corporation. He has a good grasp of markets in the Asia Pacific and is familiar with industries, including manufacturing & distribution, wholesale & retail, agribusiness, logistics & transport, civil aviation and public sector.

      Buck Seng’s work as an industry analyst has been quoted in International Herald Tribune, USA Today, The Business Times and other regional publications and he is a Chartered Member with Chartered Institute of Logistics and Transportation, Singapore. In addition, he is professionally certified in Strategic Foresight from the University of Houston and a Foresight Facilitator certified by the Institute for the Future (IFTF) [a Silicon valley based Strategic Think-tank]. He is also an AWS Certified Cloud Practitioner and AWS Academy accredited Instructor.