Augmented reality (AR) is becoming one of the most talked about technologies in marketing. With Apple, Google and Facebook adding AR capabilities to their platforms, AR has truly started to take off and make waves in the industry. Thus far, AR has been used mainly for the purpose of entertainment with the likes of Pokémon Go and Snapchat, but there are many other uses for both B2B and B2C companies that have yet to be uncovered.

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      Description

      Join this roundtable for the chance to identify and discuss the current opportunities and challenges with this tech.

      Suggested discussion topics include: 

      • What is the value of AR?
      • What are the marketing opportunities that come with this technology?
      • What are the challenges in implementing AR?
      • What are the best case studies in this area?
      • What are the uses across sectors?
      • What is the relevance for B2B and B2C businesses?
      • What does a successful AR campaign look like?

      Programme

      Held at Etc Venues, Tenter House, Moorgate, timings for this session are: 

      09:30 - 10:00 Registration, Tea/Coffee & Breakfast Pastries  

      10:00 - 11:30 Roundtable discussion (90 mins) facilitated by Econsultancy 

      Who Should Attend?

      Exclusively available for Advanced Econsultancy subscribers, these Roundtable sessions are best suited to those in senior positions. We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all. 

      We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, productive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

      To find out more, please call the subscriptions team on 0207 970 4322 or email us on roundtables@econsultancy.com