According to Econsultancy’s Email Marketing Census, almost three-quarters (73%) of marketers rate email as ‘excellent’ or ‘good’ when it comes to ROI. It’s still a vital channel and one that continues to evolve. Mobile devices, automation and personalisation have created new opportunities for email marketers, but staying relevant and useful to customers remains an ongoing challenge.

  • 3 July 2019
    1 hour, 30 minutes
    London
    • Free

    Description

    This roundtable will offer you the opportunity to discuss challenges and opportunities around email marketing. 

     Join to discuss:

    • Email automation and data management the role of email in CRM
    • The role of email as part of an integrated approach to modern marketing
    • Implementation of advanced email tactics (e.g. personalisation at scale) 
    • Tools, analytics and KPIs

    Programme

    Held at Etc Venues, Tenter House, Moorgate, timings for this session are: 

    14:00 - 14:30 Registration, Tea/Coffee & Snacks  

    14:30 - 16:00 Roundtable discussion (90 mins) facilitated by Econsultancy 

    Who Should Attend?

    Exclusively available for Advanced Econsultancy subscribers, these Roundtable sessions are best suited to those in senior positions. We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all. 

    We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, productive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

    To find out more, please call the subscriptions team on 0207 970 4322 or email us on roundtables@econsultancy.com