This 6-day masterclass-level certification programme is designed to deep-skill marketing practitioners with advanced knowledge of digital marketing.

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      Description

      OVERVIEW

      This 6-day masterclass-level certification programme is designed to deep-skill marketing practitioners with advanced knowledge of digital marketing.

      Focusing on advanced techniques and strategy, the course will allow delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment (ROI).

      Specially crafted to fill the key needs of every marketing practitioner, the programme will equip attendees with specific skills and tools that will take their respective job function to the next level.

      ENTRY REQUIREMENTS

      This programme targets marketing professionals, business owners and c-level executives who want to enhance their knowledge in digital marketing, and are looking for a credible certification course with “live” training conducted locally.

      Participants who have at least 2 years of marketing experience will be preferred.

      COURSE OUTLINE

      This certification programme covers 3 main modules delivered in 6 face-to-face workshops, and guided online learning.

      MODULE 1 - ADVANCED CONTENT MARKETING

      (2 full day live face-to-face workshops, and 38 hours of guided online learning)

      This will enable attendees to develop content marketing infrastructure to meet business goals, harness the power of innovative new technologies to attract and retain customers and build comprehensive customer journey maps and understand the paid, owned and earned techniques and tools to engage.

      Course Content of live workshops:

      • Mastering Content Marketing today
      • Content Marketing Vision and Business Cases
      • Targeting and Understanding the Audience – Core Tools
      • Measurement at the Core
      • Delivering Human Experiences
      • Content Quality
      • Social Media and Advertising Mastery
      • Building World-Class Content Infrastructure
      • Executing Great Content Marketing
      • Integration – Bringing Mastery to Life
      • Module 1 Certification Test

      Course content of guided online learning:

      • 26 hours of Micro Learning modules
      • 12 hours of online webinars and resources

      MODULE 2 - MASTERING DATA AND ANALYTICS

      (2 full day live face-to-face workshops, and 38 hours of guided online learning)

      This course contains 4 main modules and includes case studies and discussions about marketing data analytics. The key concepts covered include the 4 types of analytics, analytics tools and methods, customising Google Analytics, Google tag manager and A/B testing.

      Course Content of live workshops:

      • Analytics Overview
        • The 4 types of analytics
        • How to use each type for daily tasks
        • Case studies and examples
      • Analytics: Data, tools, and methods
        • Relational database theory
        • Pivot tables
        • Exploratory data analytics tools and techniques
      • Advanced Google Analytics
        • How Google Analytics works “under the hood”
        • Custom metrics, dimensions, and reports
        • Tag management
      • Testing
        • The principles of A/B testing
        • How to conduct an A/B test
        • A/B testing pitfalls and how to avoid them
      • Module 2 Certification Test

      Course content of guided online learning:

      • 26 hours of Micro Learning modules
      • 12 hours of online webinars and resources

      MODULE 3 - MASTERING DIGITAL PROJECT MANAGEMENT

      (2 full day live face-to-face workshops, and 31 hours of guided online learning)

      This course will give you a great foundation in digital project management. You will be able to use the Agile approach to plan, manage and measure your project’s success. The course will enable you to plan your marketing campaigns in the most efficient way, monitor and track results in order to optimise your campaigns and then pull out key learnings to improve future campaigns.

      Course Content of live workshops:

      • Planning for Success
        • Including: Scoping & prioritising needs, timelines, budgets, resourcing, risks & contingency, stakeholder management, kick-off
      • Day-to-Day management
        • Including: Receiving status updates, Tracking progress, Stakeholder reports, Motivating your team, Change request, Timeboxing, and Managing expectations
      • Methodologies
        • Waterfall, Agile & Lean
        • How to get the best out of their different perspective
      • Delivery
        • Including: Risk Management, Incremental delivery & deployment, Project Management tools that will make your life easier
      • Module 3 Certification Test

      Course content of guided online learning:

      • 26 hours of Micro Learning modules
      • 5 hours of online webinars and resources

      ECONSULTANCY'S REPORTS (COMPLIMENTARY)

      3 complimentary reports from Econsultancy’s portal containing 500,000+ pages of digital marketing resources, reports and best practice guides to help you in your digital marketing projects.

      COURSE FEE 

      • Course fee is S$5,750 per participant (before GST)

      • 70% course fee subsidy is available for Singaporeans & Permanent Residents (PRs) subject to Terms and Conditions. Participants pay only the remaining 30% of course fees after all applicable discounts. The 70% course fee subsidy is claimed by Econsultancy/ClickAcademy Asia from NTUC/e2i.

      Discounts available:

      • NTUC members or Econsultancy subscribers enjoy a S$500 discount per pax
      • Register 30 days before course start date to enjoy an additional S$350 per pax Early Bird Discount
      • Register for 3 or more participants to enjoy a further S$400 per pax Bulk Discount

      NTUC Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

      Terms & Conditions:

      1. Employers agree to a monthly salary increment of at least S$100 upon trainees successfully completing the course within an agreed timeframe to enjoy 70% course funding. 
      2. Employers who are not able to commit to the salary increment, can still apply for a 50% course funding, if they fulfil the other conditions below.
      3. Employers to provide a letter committing to planning for the trainee for a higher job scope and/or job expansion.
      4. Employers agree to the trainees participating in a post-training tracking exercise on upgrade outcomes such as higher job scope, better business performance and/or increase in productivity based on individual performance. The tracking process will involve the completion of a survey and/or phone interview.
      5. Funding only available to Singapore Citizens and Singapore Permanent Residents.

      COURSE DATES

      Sep/Oct 2019 Intake
      Module 1 3-4 September 2019 (tue-wed)
      Module 2 16-17 September 2019 (mon-tue)
      Module 3 3-4 October 2019 (thu-fri)

      Econsultancy courses in APAC are delivered in partnership with ClickAcademy Asia.

      Click here for ClickAcademy Asia's Refund Policy.

      Trainer

      eu-gene-ang

      Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

      Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).

      Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others.

      Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

      jeff-rajeck

      Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).

      For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

      Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

      Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters.

      Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore).

      Jeff is also a proud father of 3 and enjoys spending time with family - as well as the rare moments of peace and quiet.

      Elizabeth worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers.

      Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services.

      Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.