This roundtable will gather together marketing leaders to discuss how their role is changing along with the customer journey, and explore the best ways to finding customers and turning them into brand loyalists to drive growth.

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      Traditional channels have been supplemented by digital routes to market that require new solutions and strategies to engage and acquire new customers, and then hold on to them. Consumers today expect brands to deliver a personalised customer experience, connecting with them through their preferred channels in a way that demonstrates an understanding of their values and needs. At the same time, they are increasingly sensitive over sharing their personal information.

      Marketers have to rely on alternative ways to gather intelligence about their customers, demonstrate they understand them by engaging with them on an emotional level throughout the customer journey then turn them into real brand advocates.