Customer Experience is a competitive differentiator in many industries. Customer Journey Mapping is an increasingly popular element of customer experience management, and includes detailed mapping of a customer’s digital and physical experiences with a brand, business or organisation. Join this customer journey mapping roundtable to discuss the challenges and opportunities of how this topic is effecting marketers and industry peers.

  • 6 February 2020
    1 hour, 30 minutes
    London
    • Free

    Description

    Suggested discussion topics: 

    • The context for Customer Journey Mapping 
    • The business case for Customer Journey Mapping
    • How to create successful Customer Journey Mapping projects
    • Developing your Customer Journey Maps- an overview of the key stages 

    Programme

    Held at Etc Venues, Tenter House, Moorgate, timings for this session are:

    10:00 – 10:30 Registration and welcome tea/coffee and breakfast

    10:30 – 12:00 Roundtable discussion (90 mins) facilitated by Econsultancy

    12:00 – 12:30 Lunch

    Who Should Attend?

    This roundtable is available to advanced Econsultancy subscribers.

    These sessions are best suited to those in senior positions. We ask that attendees have something to contribute to discussions as well as areas in which they’d like to learn to ensure conversation is beneficial to all.

    Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

    To find out more, please call the Econsultancy team on 0207 970 4322 or email us on roundtables@econsultancy.com.