Digital technologies have fundamentally changed marketing practice and operations. With marketing organisations transforming to become fit for purpose for a continually and rapidly changing environment, the need for marketers to understand how to manage change and complexity has never been greater. Marketers are invited to discuss how they are fostering change management within their organisation and share their experiences and challenges.

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      Suggested discussion topics include:

      • What is working well for driving forward change management programmes and the key elements companies should consider?
      • How are companies driving the right culture and mindset?
      • What challenges and barriers are organisations facing and how are they overcoming these?
      • What tools are companies using to support change management and ensure alignment throughout the change management process?


      Held at Etc Venues, Tenter House, Moorgate, timings for this session are:

      12:00 - 12:30 Registrations and welcome tea/coffee and lunch

      12:30 - 14:00 Roundtable and discussion (90 mins) facilitated by Econsultancy

      Who Should Attend?

      This roundtable is available to advanced Econsultancy subscribers.

      These sessions are best suited to those in senior positions. We ask that attendees have something to contribute to discussions as well in areas in which they'd like to learn to ensure conversation is beneficial to all.

      Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

      To find out more, please call the Econsultancy team on 0207 970 4322 or email us on