Segmentations and personas have long been popular tools to help marketers understand and target their customers. The opportunity to segment customers has evolved with the availability of data, with new and powerful tools allowing organisations to divide up their customers in new and sophisticated ways. Join this roundtable to discuss how to put data to work to create robust and useful segmentations and personas. Also, how segmentations will facilitate strategic decision making in the future.

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      Description

      Suggested discussion topics:

      • The business case for segmentations and personas
      • The role and importance of data and how this is evolving • How to create a successful segmentation project
      • The future for segmentations and personas in a world where segments of one are possible and AI and personalisation are more widespread

      Programme

      Held at Etc Venues, Tenter House, Moorgate, timings for this session are: 

      14:15 - 14:30 Registration and welcome tea/coffee and snacks

      14:30 - 16:00 Roundtable discussion (90 mins) facilitated by Econsultancy

      Who Should Attend?

      This roundtable is available to advanced Econsultancy subscribers.

      These sessions are best suited to those in senior positions. We ask that attendees have something to contribute to discussions as well as areas in which they’d like to learn to ensure conversation is beneficial to all.

      Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

      To find out more, please call the Econsultancy team on 0207 970 4322 or email us on roundtables@econsultancy.com.