This course will help you review the effectiveness of your email communications and develop your email marketing campaigns, learning how to develop a sharpened email strategy.

  • 14 February 2019
    1 day
    London
    • Earlybird discount £535.50 excl. VAT
    • £595.00 excl. VAT
  • 19 June 2019
    1 day
    London
    • Earlybird discount £535.50 excl. VAT
    • £595.00 excl. VAT

    Want to run this event in-house? Enquire about running this event in-house

    Description

    Econsultancy’s Email Marketing Census highlights that almost three-quarters of companies rate email marketing as “excellent? or “good? in terms of return on investment. However, the Email Marketing Census also shows that marketers are becoming complacent by continuing to overlook email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel.

    This course will help you to develop your email marketing campaigns by covering a range of prevalent issues including identifying small wins as well as big wins. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.

    Programme

    Email is still an important means of talking to your customers – but you’ve got to make your communications stand out and actually get read.

    This practical course will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing from a conversions perspective, from setting realistic objectives and strategies through to testing - making sure that you'll be able to continually improve your campaigns, boosting results and profitability.

    Course Requirements: For this course you will need to bring a wi-fi enabled laptop or tablet. For us to provide a laptop for you there is a rental fee of £50 + VAT.

     

    Who should attend?

    This course is ideal for those with limited experience of email marketing looking to improve their knowledge of the channel, or anyone who manages email marketing campaigns and wants better results from their communications.

     

    How will I benefit?

    Upon completion of this course, you'll be able to:

    • Dramatically improve your email marketing results
    • Sharpen your email marketing strategy, use testing techniques and evaluate ROI
    • Focus on applying conversion principles to your email marketing campaigns

    What will I learn?

    • Growing a quality list
    • Briefing on the latest privacy laws, guidelines and codes
    • Improving email campaign results
    • Improving your email templates to increase response
    • How to write persuasively
    • How to design a landing page that converts
    • Improving email campaign results
    • Assessing current email campaign effectiveness beyond open and click rates
    • Continually improving your templates to increase response 
    • Tricks & Tips regarding Subject Lines, CTA’s and design that will allow increased conversions 
     

    We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

    Trainer

    Kath Pay

    Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). She devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. 

    Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.

    Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.