This course explores some of the biggest digital trends from the internet of things, wearable technology, big data, 3D printing, virtual reality, augmented reality and artificial intelligence.
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Marketing has already been disrupted by digital technologies. But these changes have only just begun. There are new technologies already impacting marketing and consumer expectations. This course explores some of the biggest digital trends from the internet of things, wearable technology, big data, 3D printing, virtual reality, augmented reality and artificial intelligence. There’s an opportunity for hands-on experience of some of the world’s most famous technologies including virtual reality headsets and Google Glass, as well as some of the newer innovations such as neuro-headsets.
Gain an introduction to digital trends covering the internet of things, wearable technology, big data, 3D printing, virtual reality, augmented reality and artificial intelligence.
- Benefit from case studies from brands already applying some of these new technologies in their marketing.
- Learn a useful structure for building strategies in relation to these new technologies for marcoms.
- Be provided with a methodology for incorporating these new technologies into marcoms using agile innovation techniques and processes.
Who should attend?
Anyone interested in the future of marketing and how to keep themselves and their business relevant. For example: business owners, CMOs, CTOs, CIOs, strategists, marketing channel specialists…
How will I benefit?
Upon completion of this course, you will be able to:
- Explain the main digital trends
- Understand how they apply to your business
- Identify the ‘next steps’ for your business strategy
- Survive and thrive in the very different marketing landscape that’s on its way fast.
What will I learn?
You will learn
- About the most important trends and how to talk about them in an informed contextualized way
- How to spot the difference between a fad and a trend
- The factors that are slowing down and speeding up adoption of digital trends
- How to practically approach new digital trends and to apply them to your business
- About the future of us all...
We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.
A global deal maker, technologist, communicator and entrepreneur, Martin helps industries, companies, agencies, brands and people gain momentum using digital technology, thinking and communications and realise their remarkable potential.
Martin practices what he preaches: He empowered private investors with broker depth shares information at ADVFN.com that listed on the London Stock Exchange in 2000. Martin founded the pioneering strategic digital marketing agency, Blue Barracuda, that he sold to the Draftfcb group of companies in 2011 where he was Global Digital Lead (Chief Digital Officer) for the Group. As well as providing consultancy through Matomico (www.matomico.com) to a range of organisations, Martin is also helping bring internet access to developing communities with the Hello World Project (www.helloworldproject.org).
Martin has been working in digital communications for the last 16 years either as a consultant, agency or entrepreneur. He has worked with some of the world's leading brands from eBay to Coca Cola, Novartis to TGI Friday's and Getty Images to Orange. He has helped transform organisations by creating effective digital strategies as well as improve specific areas of performance, from content publication to ecommerce effectiveness; marketing campaigns to technology roadmapping; and, omnichannel communications to organisational structures. He also works at some of the new frontiers of digital communications including wearables and digital psychology. He has reviewed GTLD opportunities in particular with the sports industry.