Dive into the world of psychology and discover how it could help you to develop more successful digital marketing campaigns. Can we help? Call the team on 020 7970 4167 or email fasttrack@econsultancy.com.

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      Description

      LOOKING FOR ONLINE TRAINING? See our one-day psychology for digital marketing training course

      Programme

      Psychology theories are explained using real-world examples.  We also support you throughout the day in exploring how these psychology insights could apply to your digital marketing.

      We’re confident that you’ll leave the course brimming with ideas and enthusiasm!

      Our popular Fast Track series of courses provide intensive and practical training to provide marketers with essential knowledge and skills in digital marketing.

       

      Who should attend?

      Easy: if you’re interested in how people think and what that means for marketing - this course is for you!  The course is ideal for anyone involved in strategy, marketing, design, service design, or user experience.

       

      How will I benefit?

      • Understand fundamental psychology principles
      • Communicate the value of psychology to the field of marketing within your organisation
      • Develop new marketing ideas based on psychology insights
      • Suggest ways to improve existing marketing materials based on your knowledge of psychology
      • 'To do’ list for when you’re back in the office
      • Have the confidence to discuss the relationship between psychology and digital marketing within your organisation

      What will I learn?

      How has digital changed our brains?

      Research into how digital has actually changed the way that some people think and what this means for marketers.

      Decision-making

      Models & styles – different ways of considering decision-making and how to exploit them in your marketing.

      Cognitive biases – some of the ‘short-cuts’ that people often use to help them make decisions and how you can reflect them in your marketing.

      Motivations

      If we can understand what people want, then we can position our marketing accordingly.  The insights that we will consider include:

      • Personality types
      • Theories of motivation

      Persuasion

      We’ll look at lots of persuasion techniques and how then can be employed in digital marketing.  Some techniques will include:

      • Reciprocity
      • Social proof
      • Authority
      • Scarcity

      Trust

      Practical advice (based on psychological research) for building and maintaining trust with your audience.

      Learning & memory

      Ways to support your audience in remembering your key messages, including:

      • The Learning Process
      • Learning styles 
      • Techniques to support memory

      Design principles

      Ideas to help make your message as easy to understand and as compelling as possible, including:

      • Aesthetics
      • Expectations
      • Consistency
      • User control

      Storytelling

      Folklore, legend, epic, myth – people seem to have always been trying to explain the power of a good story and how to tell one!  We look at some ideas that might help you along the way, including:

      • Structure
      • Plot
      • Character 

      Gamification 

      Guidance to help you to develop games to delight and engage your audience:

      • Goal & progress
      • Cause & effect
      • Meaningful mistakes

      Visualisation

      Infographics are amongst the most popular types of online content.  That makes a lot of sense when you consider that visual information is processed 60,000x faster than text.  We’ll discuss some great ways to create effective and engaging data visualisations, including:

      • Principles 
      • Message types
      • Attributes
      • Patterns

      Shareability

      Facebook, Twitter, Instagram, YouTube - on almost every platform, similar types of content tend to be shared most often.  We’ll look at: 

      • Motivations for sharing content
      • Tactics that encourage sharing

      International issues

      Multiple languages and cultures make marketing more complicated!  We’ll discuss some best practices and tools that can help, including: 

      • Balancing a core message with local flexibility
      • Tools to profile a culture’s psychology
      • Colour meanings

      We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

       

      Trainer

      Tim Fidgeon

      Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

      He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

      His articles on digital marketing and user experience have been published by: .net magazine, New Media Knowledge, Usability News & Web Standards Group