An explosion in the number of digital channels and technologies has created both opportunities and risks. Our 1-day training course will support you in creating successful and efficient multichannel CRM programmes.
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A massive explosion in the number of digital channels and technologies has created both opportunities and risks.
Our 1-day training course on CRM (Customer Relationship Management) will support you in creating successful and efficient multichannel CRM programmes.
• Designing a CRM programme
Hyper-connected and empowered consumers are demanding that organisations offer killer customer experiences. Your effective multichannel CRM programme should deliver them.
• Model customer journeys
Apply journey mapping techniques to improve the customer journey & experience. Then, identify those ‘moments of truth’ where your brand needs to excel.
• Design enhanced value propositions
Create a world-class programme that defines your value proposition and communicates it most effectively.
• Define content & media strategies
Exploit your insights by creating strategies that will allow you to expose your audiences to your message (in the most effective and efficient manner).
Who should attend?
If you’re responsible for coordinating multiple digital marketing channels or are looking for a more strategic approach to customer experience design and CRM planning, then this course is for you.
How will I benefit?
We’re confident that our 1-day course on CRM will increase your confidence and ability to:
- Create an optimal CRM strategy based on your brand/business strategy
- Segment & prioritise your key target audiences
- Define key performance metrics
- Apply a CRM Model to identify the key components (people, process, technology) of the required CRM solution
- Translate your CRM strategy into an Action Plan, including: Data & analytics, content production, media promotion
- Understand the data & technology underpinning your CRM system
CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.
Andrew has 25 years experience in leveraging technology in pursuit of marketing goals. In that time he’s seen a technological revolution from the first marketing databases in the mid-1980s to the social media boom of recent years. His experience as a practitioner gives him a deep insight into the strategic, commercial, technical and operational aspects of implementing CRM solutions.
He is a marketer at heart and sees technology as a means to an end – that being game-changing marketing solutions that deliver competitive advantage for brands that have the vision and ambition to implement them.
Andrew has designed and delivered solutions for brands such as BT Business; Manchester United; Abbey National, Interflora and Best Western Hotels. He has also worked on high end, strategic consultancy assignments for brands such as: BUPA; CPP; Thomas Cook and Wyndham Resorts/RCI.