Sell more online! Our intensive 2-day course focuses on the tools, techniques and key marketing channels for selling online, with lots of real examples from B2B and B2C.

  • 14 November 2018
    2 days
    London
    • £995.00 excl. VAT

    Want to run this event in-house? Enquire about running this event in-house

    Description

    This intensive 2-day course focuses on the tools, techniques and key marketing channels for selling online. You’ll look at lots of examples from B2B and B2C from retail and discover how these principles can be applied to any market.

    Programme

    • Trends & models

    You’ll learn about the modern ecommerce landscape, including the main ecommerce selling models.

    • Journeys & channels

    Ways of thinking about your customer’s path to purchase and how to encourage their progress.

    • Customer Experience (CX)

    How you can develop a framework to improve your customer’s experience (with the aim of increasing sales volume, sales value and customer retention).

    • Attract & keep more customers

    You’ll learn how to use the most effective digital marketing channels to get and keep customers (including search, email and affiliate marketing).

    • Selling your products

    Learn the best ways to present your product to an online audience, when and how you should offer product recommendations.

    Practical, hands-on exercises – there will be lots of group exercises designed to help you apply your new knowledge to realistic ecommerce situations.

    Who should attend?

    If you work in retail or ecommerce, there’s something in this course for you. However, since we cover so many topics, you’ll probably benefit most if you’ve been working within ecommerce for less than 3 years or want practical advice on selling more effectively online.

    Laptop/Tablet is required – please bring a laptop/tablet for some of the hands-on exercises.

    How will I benefit?

    At the end of the 2-days, you’ll have a better understanding of:

    • Mapping customer journeys and how to influence your customers along their path

    • Using the key digital marketing channels to attract customers

    • Techniques to encourage loyal and repeat customers

    • How to present your products in the best way and recommend other products most effectively

    • Ways to use testing and optimisation to continuously improve your ecommerce efforts!

    CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

    CPD

    Trainer

    James Gurd

    James is owner and lead consultant at Digital Juggler, an digital transformation and ecommerce strategy consultancy. He's an experienced ecommerce professional with more than 14 years’ digital experience both Client and Agency side. He has managed ecommerce & customer service teams in-house and worked with Client teams to help them plan and evolve their ecommerce strategy. 

    As a an independent consultant he has worked for clients including House of Fraser, Selfridges, Home Retail Group, Samsung, Sage, Smythson, Sweaty Betty and Rocco Forte Hotels. At House of Fraser James was the Business Lead for a global multi-channel digital transformation project, helping the business launch an international pilot project for the Australian market. 

    He’s active in the industry and co-host of #EcomChat, an weekly industry Twitter chat on ecommerce topic. James guest blogs for Econsultancy & PCAPredict and is the Smart Insights expert commentator for Ecommerce optimisation, and is the author of popular best practice guides for Econsultancy and Smart Insights.