How do you continue to drive results from data-driven marketing under the new GDPR and ePrivacy Regulations? This course shows you how.

  • 27 November 2018
    1 day
    London
    • £595.00 excl. VAT

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    Description

    Not unsurprisingly data is at the heart of data-driven marketing; personal data that is.

    The engine providing all this personal data is Surveillance. Every ‘pip’ and ‘squeak’ of the human race is now fuel for the data-driven marketers. On-line, mobile, in-store, social; every interaction has the potential to provide meaningful, useable marketing insight.

    To succeed in delivering the results from your data-driven marketing strategies, you must be an expert program manager, multi-national legal guru and technical ‘know-it-all’! The pace of change is daunting, both technically and legally.

    The ‘Hero Objective’ of this course is to learn how to continue to drive results from data-driven marketing under the new GDPR and ePrivacy Regulation.

     

    Programme

    On this intermediate/expert course we will explore the marketing value of personal data, how ‘right time, right place, right message’ is delivered using individual level customer data.

    We take a ‘deep-dive’ into the Regulatory framework. The Privacy laws of the UK, EU and around the Globe. The key requirements and the 'how to' of Privacy by Design (PbD) and Privacy Impact Assessments (PIAs). How the marketer, web/app developer and the CMO respond to questions about privacy and compliance with the law.

    We will investigate the concept of a Governance, Risk and Compliance (GRC) framework, and together work out how you build compliance into you every-day workflow.

     

    Who should attend?

    Marketing Directors, Agency Heads, Data Team Leaders, App developers, Marketing Managers and Data Marketing Managers.

    How will I benefit?

    See where the world is going and how to direct your marketing strategies

    Be prepared for the strategic implications of harnessing personalisation in a world where consumer privacy awareness and global legislation can seriously restrict your lead generation and data use.

    Understand the laws of privacy, the requirements of the Regulators and how they impact your marketing strategy.

    What will I learn?

    Regulatory Framework

    • General Data Protection Regulation (GDPR) and its impact on data-driven marking
    • ePrivacy Regulation and its impact on email marketing, profiling and retargeting
    • How to transition successfully into the new GDPR environment, including practical advice and guidance from your course leader’s experience of GDPR audits.

     

    We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

    Trainer

    Duncan Smith

    Duncan is the principal trainer for specialist consultancy iCompli® Ltd. who train and advise clients on information law and privacy issues. Combining a unique skillset and knowledge of business process modelling, information law and privacy laws enables iCompli to identify, understand AND solve many of today’s privacy challenges.

    Duncan lectured for the MSc in Digital Marketing Communications and is accredited by the Manchester Metropolitan University.

    Duncan manages a number of relationships with best-in-class technology partners enabling iCompli® to deliver cost-effective, sustainable corporate governance in the difficult areas of privacy, critical data loss, and protective marking on corporate networks.