Conversion Optimisation has become a crucial element to any digital marketing strategy. This workshop teaches the fundamentals of implementing and running a successful conversion optimisation programme.
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Conversion Optimisation has become a crucial element to any digital marketing strategy. But too often programmes are implemented poorly resulting in disappointing returns.
This one day course will take you through the fundamentals of implementing and running a successful conversion optimisation programme.
• Introduction to conversion optimisation
We will start the day by making sure that we have a solid understanding of the foundations of conversion optimisation, what it is, where it fits in to our current workflows and what type of impact it can deliver.
• Building great products
Discover how to identify business objectives, customer desires and use conversion optimisation to build transformational products. We will cover an introduction to important related fields including product thinking, lean principles, design thinking, agile delivery and modern engineering.
• Customer insight
We will explore a range of tools to collect and analyse user insights and ensure that they are used to build hypotheses and test variations that improve performance.
• Experimentation & Personalisation
How should we design and deliver effective experiments and personalisation campaigns. What are the most important factors to consider, how do we design variations, how should we measure success? You’ll find out in this session.
• Exceptional experiences
Now that we have a defined methodology and toolkit to help us run effective conversion programmes, we’ll look at how to measure their effectiveness and embed important processes in our businesses and culture.
• Building the business case for optimisation
Finally, we will explore how you can sell in the benefits of conversion optimisaiton in order to build you capability and impact.
Who should attend?
This course is suitable for anyone who has an interest or responsibility for improving their websites conversion rates.
How will I benefit?
Upon completion of this course, you will:
Gain a deep understanding of what conversion optimisation can achieve with real world examples.
Understand how leading product teams use conversion optimisation to build better experiences quicker, with greater confidence and avoiding costly mistakes.
Have techniques to make your acquisition budget stretch further by driving traffic to a more relevant and compelling website.
Learn how to accelerate your conversion programme, avoid common pitfalls and answer difficult questions.
CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.
Matt Lacey heads up the Performance team at Code Computerlove, a digital product agency in Manchester. Responsible for analytics, conversion optimisation and product performance across B2B & B2C businesses in a range of verticals. Previously, he ran the conversion optimisation teams at iProspect Manchester and specialist conversion agency PRWD.
He has developed a wide range of experience working across a range of core disciplines including web analytics, user experience, personalisation, AB & MV testing, with a particular focus on conversion optimisation strategy.
Matt has delivered public and direct training courses on analytics, UX and Conversion Optimisation and spoken at conferences such as Conversion Conference UK & Germany, Conversion Elite, SAScon and CampDigital.
Clients he has consulted on include:
Missguided, Hillarys, Co-op Insurance, Barratt Homes, Magnet, Music Magpie, Jury's Inn, Schuh, Speedo, Monsoon Accesorize, AllSaints, The North Face, Skyscanner, Trend Micro, Gazprom Energy, Manchester Airport Group, The Student Room Group, Sliderobes and Vans.