Amazing opportunities are made possible by the latest generation of MarTech – but the landscape can be very confusing!

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      Description

      During our 1-day course, you’ll learn about Martech in a way that will allow you to have better and more confident discussions with vendors and IT colleagues. 

      You won’t become a technical expert overnight – but you’ll know far more about how these technologies could benefit your marketing efforts.

      Programme

      • Business requirements & selecting your technologies

      How to define your business needs and then evaluate potential MarTech solutions against this

      • Technology strategy

      Ways to ensure that your organisation’s technology strategy truly supports the business’ priorities

      • Process & policy

      If you want to get the most out of the technology, you need to find ways to ensure it is being used effectively and efficiently

      • Measuring performance

      Set clear KPIs (Key Performance Indicators) that will allow you to measure the success of your investment in Martech

      You’ll focus on what you want your technology to do, not how it works. We want to empower marketers to be central to MarTech investment decisions. 

      To buy the right car you don’t need to know how it works, but you do need to know your budget and what you’re going to use it for.

      Who should attend?

      You’ll really benefit from this course if you’re a marketer who wants to be involved in decisions on technology strategy and investment. 

      How will I benefit?

      You’ll be one of the new breed of marketers: ‘Full Stack Marketers’. This means that you’ll be able to contribute in the 3 key skill areas of: creativity, technology and insight/analytics.  As part of this, you’ll be able to:

      • Define your business’ requirements based on customers’ lifecycles and journeys
      • Benchmark your current MarTech’s performance
      • Perform a Gap Analysis to identify where your current MarTech is failing
      • Define the data and technology you’ll need to deliver your marketing strategy
      • Create a Scorecard to evaluate potential MarTech solutions 
      • Organise people and processes to get the most out of your MarTech

       

      CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

      CPD

      Trainer

      Andrew Campbell

      Andrew has 25 years experience in leveraging technology in pursuit of marketing goals. In that time he’s seen a technological revolution from the first marketing databases in the mid-1980s to the social media boom of recent years. His experience as a practitioner gives him a deep insight into the strategic, commercial, technical and operational aspects of implementing CRM solutions.

      He is a marketer at heart and sees technology as a means to an end – that being game-changing marketing solutions that deliver competitive advantage for brands that have the vision and ambition to implement them.

      Andrew has designed and delivered solutions for brands such as BT Business; Manchester United; Abbey National, Interflora and Best Western Hotels. He has also worked on high end, strategic consultancy assignments for brands such as: BUPA; CPP; Thomas Cook and Wyndham Resorts/RCI.