It's never been easier to create online communities. But do you have a strategy and a thorough understanding of the dynamics of communities at the different stages of a community lifecycle?

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      In this workshop you will learn how to align your community to business and departmental objectives and put solid cross-departmental processes in place. Explore appropriate tools and learn how your content and community engagement can be best practice.


      This workshop analyses the dynamics and secrets behind the most successful online communities and the tools used. It allows delegates to explore the core principles of effective community management and apply them to their communities.

      The workshop also provides an opportunity for delegates to share experiences of common community issues and pressure points such as managing conflict, gaining management buy-in and justifying ongoing resource and budget.

      Course Requirements: A Wi-Fi enabled laptop or tablet is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50+VAT.  

      Who should attend?

      Anybody working to develop or manage an online community.

      How will I benefit?

      Develop a strategy and a thorough understanding of the dynamics of communities at the different stages of a community lifecycle. Go back to the office ready to engage advocates across online touch points.

      What will I learn?

      • To be able to design a sustainable community plan using appropriate models, tools and techniques
      • To understand the role of tone of voice, content creation and curation in communities
      • To evaluate appropriate community management techniques
      • To handle difficult situations and conflict in communities
      • To create success metrics for your community and evaluate against them


      We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.


      Michelle Goodall

      Michelle Goodall specialises in digital transformation, communications, content, community and social media strategies.

      Formerly Head of Digital at Lexis Public Relations, she has more than 19 years’ experience developing social media strategies, working on digital transformation projects and developing customer engagement strategies.

      Michelle’s clients, past and present, span many industries and include Dove, Direct Line, Charities Aid Foundation, Econsultancy, BBC, Building Research Establishment, Coca Cola, Domino’s, eBay, Camelot, Penguin Random House, Macmillan, Diageo, Boots, McCarthy & Stone, Agricultural and Horticultural Development Board and Barclaycard.

      She worked with LOCOG, the organising body for London2012, over a 4-year period and was involved in the highly successful social media/communications activity during the games itself.